Cultural Mining

Hi, this is Daniel Garber at the Movies for culturalmining.com and CIUT 89.5 FM.

Next time you take a sip of pop or juice or an energy drink, think for a second:
Are you drinking something you like? Or is it something you’ve been told you like?

Well, there’s a new movie, a comedy/drama called SYRUP, that says marketing and brand names  are all that matter. The main character is a young guy who calls himself “Scat” (Shiloh Fernandez), who comes up with an idea for a new drink. He thinks it will make him millions of dollars… if he can convince a company to buy it.

But all he has is the name.

Aram Rappaport speaks to me by telephone from Chicago to tell us about his brash, funny, fast-moving film SYRUP that opens today in Toronto. (July 12, 2013)